Because of shows such as "True Blood", "The Vampire Diaries", and movies like Twilight, the lives of vampires is becoming more know to us humans.
Back in the 70's & 80's were a trying time to be a vampire. First there was disco then the trendy Miami fashions became all the rage. It was hard for the average vampire to fit in. Many had to result to a life of crime where they had to break into houses and take trendy cloths. Some even had to dumpster dive into Goodwill boxes in hopes of finding some parachute pants and a pink tie.
Now, because of the internet and online shopping, the Vampire population can shop from the comfort of their own homes. Ones with iPhones have even been able to easily shop from their coffins.