The eyes don’t lie. The thin, fragile eye area can’t naturally conceal the signs of fatigue and aging all on its own. Now, all the needs of the eye area are targeted in one comprehensive treatment with Be Complete Eye Care. This deceptively lightweight gel-creme, with 12 nurturing botanical and plant extracts and powerful peptide technology, concentrates on dark circles, puffiness, fine lines, wrinkles, and essential moisture—all in one exclusive formula. Your eyes have never seen such meticulous care.

• An advanced complex of soy and rice bran peptides and yeast protein works 3 ways:
  • 1- Improves microcirculation to help soften dark circles and de-puff eyes
  • 2- Helps decrease collagen and elastin breakdown to delay the look of fine lines, wrinkles, and crepiness
  • 3- Helps neutralize environmental damage that can lead to skin aging
• Chamomile extract and licorice extract soothe and refresh tired eyes
• Jojoba oil hydrates delicate skin
• Tocopherol, an antioxidant, helps quench free radicals

Additional Features & Benefits

• Optical diffusers instantly brighten the eye area and blur fine lines
• Unique gel-creme liquefies into the skin for an immediate moisture boost
• Creates a silky canvas for makeup to effortlessly glide on
• Soothing aroma derived from pure essential oils
• No artificial fragrances or dyes

Directions

Packaging

Benefits
Rids hair of excess oil, dulling buildup, and mineral deposits, while regulating scalp oil production. Leaves hair exceptionally clean and fresh, with bounce and shine.

• Excess oil, pollutants, and styling buildup weigh down and dull your hair. Now, the natural purifying properties of herbal vinegar in Be Hair Purifying Shampoo eliminate dulling residue and mineral deposits, while managing scalp oil production. Plus, exclusive SoyActiv Nutrition nourishes and fortifies strands against damage.

Essential Ingredients

• Vinegar, combined with extracts of rosemary, sage, and thyme, known for their natural astringent properties, helps deep-cleanse.
• SoyActiv, a soy protein complex rich in more than 18 amino acids, shown to microscopically strengthen hair up to 68 percent, giving you lustrous, durable, healthy-looking hair. SoyActiv insulates each hair strand’s natural protective layer, intelligently concentrating on weak areas such as fracture sites and hair ends, fortifying against breakage and splitting. 

Benefits
Cleanses while transforming limp, lifeless hair into thicker, fuller tresses.

• You may have been born with thin hair, but now Mother Nature can give you fuller, thicker tresses. Using nourishing treats from nature, Be Volumizing Shampoo gives flat hair a boost with this weightless wash. Energizing extracts of wild cherry bark and quillaia naturally provide fullness to fine hair, while exclusive SoyActiv Nutrition fortifies strands against breakage.

Essential Ingredients

• Energizing wild cherry bark extract adds body to hair
• Quillaia extract helps increase hair volume and lift
• SoyActiv, a soy protein complex rich in more than 18 amino acids, shown to microscopically strengthen hair up to 68 percent, giving you lustrous, durable, healthy-looking hair. SoyActiv insulates each hair strand’s natural protective layer, intelligently concentrating on weak areas such as fracture sites and hair ends, fortifying against breakage and splitting. 

Benefits

• From brushing to daily environment exposure, your hair is constantly subjected to distress. Be Hair Intense Reconstructor provides deeppenetrating moisture, nourishment, and restructuring to dry or damaged hair. This intensive balm includes SoyActiv Nutrition to strengthen hair and fortify against future damage. Nutrient-rich avocado extract bestows deep-penetrating moisture, helping hair strands to glide effortlessly against each other. Sunflower seed extract helps safeguard against UV fading.

Essential Ingredients

• Avocado extract, packed with nutrients, deeply replenishes moisture
• Sunflower seed extract helps hair resist UV fading
• SoyActiv, a soy protein complex rich in more than 18 amino acids, shown to microscopically strengthen hair up to 68 percent, giving you lustrous, durable, healthy-looking hair. SoyActiv insulates each hair strand’s natural protective layer, intelligently concentrating on weak areas such as fracture sites and hair ends, fortifying against breakage and splitting. 

Benefits
Imparts the right amount of moisture to your hair without weighing it down. Instantly detangles and nourishes.

• Heavy conditioners can leave your hair limp and unmanageable. Using pure, whole-leaf aloe juice, which is abundant in vitamins, minerals, proteins, and enzymes, Be Hair Weightless Conditioner imparts a precise amount of moisture without weighing down your hair. Plus, exclusive SoyActiv Nutrition fortifies against abuse.

Essential Ingredients

• Pure, whole-leaf aloe juice, abundant in vitamins, minerals, proteins, and enzymes, provides light moisture and conditioning.
• SoyActiv, a soy protein complex rich in more than 18 amino acids, shown to microscopically strengthen hair up to 68 percent, giving you lustrous, durable, healthy-looking hair. SoyActiv insulates each hair strand’s natural protective layer, intelligently concentrating on weak areas such as fracture sites and hair ends, fortifying against breakage and splitting.