In this comprehensive guide, music industry consultant John Braheny teaches you the craft of songwriting and then goes behind the scenes of the music business to unearth insider secrets that will make your songs stand out. With plenty of exercises and anecdotes, you'll learn to: develop a “songwriter's consciousness” for picking out original ideas; collaborate effectively with co-writers; break into writing for film, TV, children's music and commercials; effectively use the internet for PR, networking and pitching songs; understand the business of demos and contracts. This third edition covers online digital song distribution, podcasting, home recording technology, production music libraries, web hosting services and more!