> Sean John
Sean “Diddy” Combs launched Sean John apparel to fill a void in the market for well-made, fashion forward clothing. Since its launch, Sean John has enjoyed critical and commercial success and is now a leading international brand. In 2004, Sean John was awarded the CFDA Men’s Designer of the Year. The collection is divided into Sean John, Bad Boy Sportswear, Sean John Tailored, and Sean John Accessories. Products include knitwear, suits, bottoms, outerwear, leather, shirts, ties, hats, and denim. Sean Jean’s fragrance, “Unforgivable” became the best selling men’s fragrance in the US.