L'Occitane began in 1976 when Olivier Baussan began to distill natural plant extracts into essential oils and sell them on the market in Provence. Drawing inspiration from the Mediterranean cultures, he developed skincare products and fragrances that were natural and authentic, effective and appealing. L'Occitane follows the philosophy of phytotherapy, harnesses plant complexes and testing them in medical laboratories for effectiveness. Behind every L'Occitane product is a traceable origin and land, producers with exacting standards, and techniques inherited from the traditions of Provence – or elsewhere.