Deals > HearthSong HearthSong are toys you’ll feel good about giving. Since its beginning in 1983, HearthSong has been committed to helping parents follow their instincts and provide their children with age-appropriate, quality playthings. That's because at HearthSong, we believe childhood is a vital chapter in life-a special time when children can be occupied with the joy of being children. And, equally importantly, childhood is a time when children need to experience as much creative, imaginative play as possible because kids experience so many of life's first lessons through play.