Deals > Current Catalog Current USA, Inc., is a multi-brand direct marketing company with more than 2,000 products and millions of customers. Yet the company still retains its friendly family feeling. Most of our products are sold directly to consumers who enjoy keeping in touch with their family and friends. You'll discover Current is your best source for unique, thoughtful, affordable gifts, warmhearted cards for everyone, and the thickest, peek-proof gift wrap around. They're the perfect products to keep on hand, so you'll always be prepared for any special occasion that pops up.